It was during his stint at Golden Lady that he started Calzedonia in 1987. Back then, the company was mainly concentrated on selling tights and stockings, whereas in the mid-1990s branched out to lingerie and underwear. Today, Calzedonia offers some major brands on the market like Intimissimi, Tezenis, Falconeri and Cash & Carry, through more than 3,000 stores spread across Europe and the Middle East.