“This popularity also opens up more opportunities to compete on the professional level and earn huge endorsements, prize money and salaries just like LeBron James, Serena Williams, Danica Patrick or Sidney Crosby.” That popularity has already begun to attract big time corporate sponsors, including Red Bull, Coca-Cola, and Samsung, all of which have been early sponsors of various eSports events and personalities. Other big companies, some in the traditional sports world are also interested in sports’ more slovenly cousin, like ESPN investing in digital streaming platform BAMTech for the purpose of launching its own streaming platform that could be used to broadcast live video games. And competitive video games tend to interest a particularly attractive demographic for advertisers and media companies: Young people within the coveted 18-34 age bracket. College eSports are also slowly but surely turning into facsimiles of their athletic counterparts, as schools launch their own eSports programs all over the world, complete with scholarships. Right now, pro video game tournaments award top players cash prizes, like one in Valve’s battle arena game Dota 2, the best players of which recently got a $20 million prize. And all indicators seem to be pointing towards even more top-dollar prizes as more and more people turn their eyeballs (and dollars) to eSports.
