Nishikori’s highest ranking came in March 2015 when he was ranked #4 among players all over the world. He reached the quarterfinals of the Australian Open in 2012 and the fourth round of the French Open in 2013. In 2014 he reached the finals of the US Open after defeating Novak Djokovic, before eventually losing to Marin Cilic in straight sets in the final. He also reached the fourth round of Wimbledon in 2014 and was runner up at the 2014 Madrid Masters. Kei holds the distinction of being the only Japanese tennis player in tennis history to be ranked in the top 10 in the ATP Singles Rankings. In 2008 he was named the ATP Newcomer of the Year. On the equipment front, he plays with a Wilson racquet and wears Uniqlo and Adidas. He is sponsored by TAG Heuer and Nissan Foods. He also wears a Cup Noodles badge on his sleeve.