He is also a graduate in social and legal sciences with a master’s degree in public administration from the State University of New York and studied legislation at the Universidad Nacional Autonoma de Honduras. He is a businessman in coffee cultivation in his native Gracias and in the radio and television industries as well as being an owner of hotels. He gained notoriety/infamy in Honduras when Liberal leader Rafael Pineda Ponce described him as a “cipote malcriado” (spoiled kid). He began his presidential campaign in July 2013 in Intibucá and La Paz with a campaign entitled El Pueblo Propone (The People Propose in English).
