Their primary television spot has remained the same since 1975. Mr. Halle’s company sponsors the NASCAR Discount Tire car, which won the 2010 NASCAR Nationwide Series championship while being driven by Brad Keselowski. The company also runs the very busy Bruce T. Halle Family Foundation which supports such causes as the Children First Academy, which is the largest school for homeless children in the United States, the Diane Halle Center for Family Justice at Arizona State University, and the Children’s Urban Survival Center in Phoenix. He and his family lived in Paradise Valley, Arizona. Bruce Halle died on January 4, 2018 at the age of 87.