Nath has appeared in some of the biggest hits in Bollywood. Since 2007 he has appeared in the Star Plus television series Sapna Babul Ka…Bidaai. In December 2013 memes and jokes based on characters Nath has played trended on social media. In January 2014 the case study The Curious Case of Alok Nath – Why did Alok Nath Trend on Twitter went viral.